https://www.sunnyleeux.com/portalvr-2 daily 0.75 2018-05-16 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526425197584-Q5RVSWGVWEURRQIVK3FT/P2_04.jpg Portal_Old_Archive https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526404671122-5Z8G126GWOSK50201J7W/P2_03.jpg Portal_Old_Archive https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526425161712-79KV5CIALFV4ROWMZUP3/P2_04.jpg Portal_Old_Archive https://www.sunnyleeux.com/portalvr-5 daily 0.75 2018-05-30 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527646865468-DKZRN5C7X3NF0DFWHOWT/P2.jpg PORTAL VR_ProjectPg - OVERVIEW Portal is a virtual reality arcade located in Ballard, Seattle. Being new to the area (established in Oct. 2017), their constantly shifting business model, due to seasonal demands has created a website that’s difficult to understand and leaves the burden of explaining their unique pricing structure and policies to the staff. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527646865468-DKZRN5C7X3NF0DFWHOWT/P2.jpg PORTAL VR_ProjectPg - OVERVIEW Portal is a virtual reality arcade located in Ballard, Seattle. Being new to the area (established in Oct. 2017), their constantly shifting business model, due to seasonal demands has created a website that’s difficult to understand and leaves the burden of explaining their unique pricing structure and policies to the staff. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527696462246-WY7UNNM66API2SVZ5LLN/Approach_03.png PORTAL VR_ProjectPg - THE APPROACH With 2 weeks to complete this project, I budgeted 3 days for initial research, 4 days for interaction design, the following 3 days would be dedicated to testing and refining. Any residual time would go to the visual design and the preparation/rehearsal of my presentation. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527698535527-0GQXIZQU373IJ1VXEP3O/PainPoints_01.png PORTAL VR_ProjectPg - INITIAL FINDINGS CUSTOMER SERVICE The experience has a very steep learning curve and requires the hosts to assist with waiver signing, game setup, game recommendations, keeping track of users’ playing times, tending bar and concessions and disinfecting equipment between users. RESERVATIONS & EVENT INQUIRIES Due to the high customer assistance levels, employees are not always able to follow up on event inquiries right away, but unfortunately, many inquiries still come in through phone calls. PRICING & BUSINESS MODEL Competitors have simpler pricing and rewards programs that don't need as much explanation. Since many of the customers are unable to understand the pricing structure on the website, it often leads to customers calling in for clarification. Due to constantly shifting seasonal demands, Portal finds themselves shuffling prices, stores hours and has a difficult time planning for staff. https://www.sunnyleeux.com/playpool_photostorage daily 0.75 2018-05-16 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526496167415-Q3W7171DQO6NRFBEJFH0/Persona+-+Early+Adopter+-+Gambler+%281%29.png PlayPool_PhotoStorage - DANNY - EARLY ADOPTER SINGLE WOODWORKER Goal: Live off tournament earnings Pain Points: - Lack of competitive games - Distracted players - Casual players - Drinkers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526496167415-Q3W7171DQO6NRFBEJFH0/Persona+-+Early+Adopter+-+Gambler+%281%29.png PlayPool_PhotoStorage - DANNY - EARLY ADOPTER SINGLE WOODWORKER Goal: Live off tournament earnings Pain Points: - Lack of competitive games - Distracted players - Casual players - Drinkers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526496167312-IC6U9TP9ZF0YT2AS23ZO/Persona+-+Primary+-+Advanced.png PlayPool_PhotoStorage https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526496169943-IV6TIHWHGC4QBQ1BF6C8/Persona+-+Secondary+-+Intermediate.png PlayPool_PhotoStorage https://www.sunnyleeux.com/otherworks daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527704099633-G3M86AM5V2FN9G88J57L/HanasakiHouse_Mono_HyunSukLee.jpg CG WORKS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527701500950-AVGTB9STLLFIMWFWSLAL/GAMMAHAUS_Bedroom.jpg CG WORKS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527701533837-PMRV83CFLGBPP73WZIVU/GAMMAHAUS_LightYears.jpg CG WORKS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527701583412-UYG978VL7AJ3IUVDDH2M/GAMMAHAUS_Moynihan_Entrance.jpg CG WORKS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527703626770-U4PKU4X696BGT8SHAWCQ/16.jpg CG WORKS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527701595593-37SDAR876872E4SUIIJQ/GAMMAHAUS_Restaurant.jpg CG WORKS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527702844388-O6JHPINRGG01F62ID5LA/2018-05-30+10_53_54-Vimeo.jpg CG WORKS - Play demoreel A sample of professional animated works. https://www.sunnyleeux.com/decode-creative-inheritance daily 0.75 2016-03-23 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://www.sunnyleeux.com/macys-2 daily 0.75 2018-05-15 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526404508123-EJHSGIPNVG0XLQ48MP9D/P3_01.jpg Macys_Old_Archive https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526404508123-EJHSGIPNVG0XLQ48MP9D/P3_01.jpg Macys_Old_Archive https://www.sunnyleeux.com/playpool-2 daily 0.75 2018-05-15 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526412194567-AVOM9D0UJDO1EXYDFCWS/P4.jpg PlayPool_Old_Archive https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526408148131-4LF2FV2OXABMUKKSESWJ/P4.jpg PlayPool_Old_Archive https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526408350582-9MLG8DRCU11VG7YULBB0/P4.jpg PlayPool_Old_Archive https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526404216093-8KZDWWBNHOKL7GE79IBL/P4.jpg PlayPool_Old_Archive https://www.sunnyleeux.com/portfolio daily 1.0 2025-05-29 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532553850414-DAJ9TSMZT0S7P0HGOLQT/Index_PlayPool.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532553939273-TZT3SEJYPXCCV17EIQ50/Index_Macys.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532554446200-XGGQNOMF548TZQ8LAFXY/Index_BeforeUX.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534447200543-GU8GQK1V116FQQV6DHEG/P5_04.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1580930557601-K4ABFX728ZNOM43L18WO/Samsung_Index_03.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1536443556527-G1K56SD01EC00J3VWGZ3/down_arrow_home_white_sm_05_up.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/e92acc19-c6e2-4455-80ba-f48296b2c5b8/Tricordr_Index_02.jpg PORTFOLIO - TRICORDR A web-based AI medical scribe that listens, analyzes, and summarizes patient visits for doctors. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/b5c43a52-c2cb-4e8a-b594-e11d4b91635b/tvsizing_LG.jpg PORTFOLIO - VIEW IN ROOM An intuitive mobile app that empowers customers to visualize, customize, and confidently create their perfect space with ease and precision https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/41238971-082d-4522-8f21-334129daa35f/VIsionPro_Index_01.jpg PORTFOLIO - ENVISION A Best Buy mixed-reality VisionPro app that inspires customers to shop with confidence and design their ideal environments https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1fe3563d-78b0-46ca-bc0d-87be24b374ec/VTO_Index_01+copy.jpg PORTFOLIO - VIRTUAL TRY-ON A mobile AR app that provides a convenient way to explore wearable technologies like glasses and smartwatches https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603421017281-4B0D9NHQU9EYY2GF13SO/microsoft.jpg PORTFOLIO - SMART CAMPUS An AR powered mobile platform designed to familiarize Sound Transit and the neighboring communities of Microsoft’s east campus expansion plans https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603421308881-EQZJYHC0U7FRHM76C3CU/3d.jpg PORTFOLIO - ARCHITECTURE A collection of personal and professional 3D architectural visualization works https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603421887803-1QRIT98QEV936LXR5FSW/samsung.jpg PORTFOLIO - BESPOKE SERVICES A responsive web module proposal with a human-centered focus for Samsung’s warranty and repair department https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/d38c0450-74b4-484c-a48e-b5c475587cb3/u2148462478_A_popup_book_about_le_petit_prince_--profile_wq6fla_acd14e5a-1d08-41b6-b918-d92b981d3d4f.jpg PORTFOLIO - CREATIVE A collection of personal and professional 2D and 3D works https://www.sunnyleeux.com/founders-gallery-brine daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961502828-KBHQV9SK2Q2NGV2D488N/pickles-blog-carrot-on-pink-square.JPG Founder Portraits - Gordon Byun Founder https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961502828-KBHQV9SK2Q2NGV2D488N/pickles-blog-carrot-on-pink-square.JPG Founder Portraits - Gordon Byun Founder https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961521819-WCHI5T14JZ1R3H28VUR6/pickles-blog-pepper-on-blue-square.JPG Founder Portraits - Petra Frenkel Founder https://www.sunnyleeux.com/blog-brine daily 0.75 2025-05-12 https://www.sunnyleeux.com/blog-brine/2015/10/14/preserved-lemons-36mje monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444861445514-DM503CIE98PJJ057VAIS/image-asset.jpeg Blog - Preserved Lemons https://www.sunnyleeux.com/blog-brine/2015/10/15/ramen-jy26c monthly 0.5 2015-10-23 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444936926654-JIMLELIZP09FUPF3MOBG/image-asset.jpeg Blog - Behind the Brine https://www.sunnyleeux.com/blog-brine/2015/10/15/beet-season-lp69w monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445886435565-WNJI6DYAAUTGUB8OGOPI/image-asset.jpeg Blog - Beet Season https://www.sunnyleeux.com/blog-brine/2015/10/15/banh-mi-do-chua-fwr93 monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444920570579-WK1LXTQNFMM1VH2Y865I/image-asset.jpeg Blog - Banh Mi + Do Chua https://www.sunnyleeux.com/blog-brine/2015/10/15/cabbage-hwg8e monthly 0.5 2015-10-26 https://www.sunnyleeux.com/blog-brine/2015/10/15/classic-dill-a7wpe monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444920853054-4SYK7CEWZ5VEIVUS105T/image-asset.jpeg Blog - Classic Dill https://www.sunnyleeux.com/blog-brine/2015/10/15/bratwurst-sauerkraut-soup-edc9y monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444920988347-RALKTTBPY4XFDAR60H3T/image-asset.jpeg Blog - Bratwurst + Sauerkraut Soup https://www.sunnyleeux.com/blog-brine/2015/10/15/red-hot-d3ljc monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444921209619-RQTA809CEYXP0SYQI0C4/image-asset.jpeg Blog - Red Hot https://www.sunnyleeux.com/ingredients-gallery-brine daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961404801-LFQGQJ26PX6RPS3K5H2A/pickles-blog-beet-on-pink-square.JPG Ingredients Gallery https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961404801-LFQGQJ26PX6RPS3K5H2A/pickles-blog-beet-on-pink-square.JPG Ingredients Gallery https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445365936477-04RHYQ6875ZLFBN8L93N/pickles-blog-cucumber-on-green.JPG Ingredients Gallery https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445367212682-8K3YGUTCADYWTHPR066K/pickles-blog-lemon-on-blue-square.JPG Ingredients Gallery https://www.sunnyleeux.com/about-3 daily 0.75 2018-06-20 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526403095437-TR0IUQS5KK01YD1DNYGG/sunny.jpg ABOUT_ARCHIVE https://www.sunnyleeux.com/portalvr daily 0.75 2018-07-25 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528256887809-QJCWZ4ZPEOTLE3BP4ZAC/P2_05.jpg PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526784264355-0PKN9XRTH1RJALQ9Y3PN/Approach_03.png PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526786105706-KT052EPP8RD9RJRFBBA4/PainPoints_01.png PORTAL VR Derek Tseng being assisted by manager with fitting headset, controllers and game setup https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526787288766-OHEPF23UO2QSWVKSH4XX/Persona_Daniella.jpg PORTAL VR Provided by General Assembly https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526790055658-UWBAIM9ZRB8934FNYGXE/CardSort_Stephanie+%281%29.jpg PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526842674130-7U6BHNYPYIX2W0QC9QYJ/UserFlow.png PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526842716286-CCOV7Q8241G4JRUKH78W/SiteMap.png PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526843292094-ZEF4GB6B02IOBEC5MD40/TaskA_CompareOriginal.mov.gif PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526843474939-B3E53OW67JZKBTZCHJXI/TaskA.mov.gif PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526844202557-GD58I8AVK0A9S0A81ATH/TaskB_CompareOriginal.mov.gif PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526844477250-BTYR3PNFCEGFQLU7NY4F/TaskB.mov.gif PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526844703496-Q0QL20YFDUFYSIEIH8WS/TaskC_Compare.mov.gif PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526845174909-8GJYDK8YXV62IKTQON5M/TaskC.mov.gif PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526845758183-8NGVW2UTSSL860HSSA8S/2018-05-20+12_47_25-Project2_Presentation+-+Google+Slides.jpg PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526845899485-Z36KJVYD14FFM0MRHTC1/MockUp_Simple_2500x_03.jpg PORTAL VR Visual design by Sunny Lee https://www.sunnyleeux.com/contact daily 0.75 2018-06-08 https://www.sunnyleeux.com/playpool daily 0.75 2018-07-25 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531862584961-3M5GNP3MYVFSVQC5H9T1/P4_PlayPool_Hero_05.jpg Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526525388632-ENH96DL7LR1J2JFN8R1M/JohnResearch_01_2500x.jpg Play Pool Heuristic evaluation by John Grace https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526494108863-7MGT068SEHKU5EL58NVG/scheduling+copy.jpg Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527786238231-1NBSAO0RUBCE60KN0OJ0/P4__01_FirstLook.png Play Pool First look at the original Play Pool application developed by Jason Evans https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532476671083-QF6QSAC5GMAXZ7744LTJ/P4_ContextMap_02.png Play Pool Spectrums and situations framework mapping contextual constraints https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526577396779-CC827Z5URZKIMCW9DW3J/PersonaA.png Play Pool DANNY - Professional, Early Adopter - Skill Lvl: 9/10 - Highly competitive   https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526577433650-NEZAOVCZL7XCFYLQ2X3L/PersonaB.png Play Pool KEITH - Firefighter, Late Majority - Skill Lvl: 7/10 - Mix of competitive and casual play   https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526577453613-W8WZM0K6H1BSJ8TOQA2J/PersonaC.png Play Pool JAMES - Bartender, Early Majority - Skill Lvl: 3/10 - Casual player https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532475547268-4R7Y0Y6ZIXVRVMUSS4QB/PlayPool_JourneyMap.png Play Pool Journey map of expert and beginner players as they use the existing app for the first time. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532477195727-6TCDO821KVOFJFV8RSGS/friends.jpg Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532477227097-D18LN2ROOCHVLBNW62TP/DiscoverUserTypes_01.png Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526581270123-2LA6R94ML5DLFB1WZO0Q/Project4_PlayPool_UserFlow_03.png Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527878966701-O71CW66IFL26E8NZKV6C/Authentication_4.gif Play Pool   Revised log in sequence https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527882977236-BJATUB61C6P328PXT3Q9/ScheduleGames.gif Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528841133505-7B3SI1N8K6HBXDZL1VP7/P4__04_GameTypes_CROP.png Play Pool Left: Original application Right: Latest mid-fidelity design. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527792620501-ZY05AL06YXNAZT40FK2O/P4__05_SelfEvaluation.png Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527899050960-JKZ5A0YYOF8PBUHDTUW3/Profile_Recommendations.mov.gif Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527899731415-85WHCC2VXNLADLN879YQ/MessagingFriends_3.mov.gif Play Pool https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527794490184-SGSJATODM7L8HONOLW85/P4_09_GameOutcomes.png Play Pool Earliest iterations on left. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526619808151-VNHLJ2CRMG9BSTX388YS/MockUp_Simple_2500x_04.jpg Play Pool Visual designs by Irene Huberman https://www.sunnyleeux.com/playpool-index daily 0.75 2018-06-06 https://www.sunnyleeux.com/macys daily 0.75 2018-07-25 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532108059309-Q6KTJY0I3IUPMQZAM0DC/P3_Macys_Hero_02.jpg MACYS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526660255076-7YXYD5CAHSKBIUEPD25B/FirstSteps_01.jpg MACYS Group fact finding mission led by user researcher Serrah Sawers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528328948053-U5PFGWOQ82P069EWHJ2H/macysapp_02.png MACYS First look at the original Macy's application https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528328186286-KLF4XOFYPPP05FZ1CE9P/Aimee_03.png MACYS Created by Serrah Sawers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526679340036-8X17I2TDRQLMO23RMY4F/userflow_1.png MACYS Persona Aimee's current shopping experience https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526679533431-OPWVUG2QLYCH7AKLC9GZ/userflow_2.png MACYS User flow showing how the Macy's app can simplify Aimee's experience with optimized searches, price alerts and comparison shopping https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526674997597-MV9D59MUCLW2XXHMN305/sitemap_comparison.png MACYS Left: Macy's current app structure Right: Nordstrom's current app framework. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528389005775-ZIGK6UO6JPX3HK0U5F78/Proj3_Sitemap_MacysAfter_02.png MACYS Above: Latest Macy's sitemap after redesign https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528331441207-9IX69YEF65CNT1V9GLY2/Notation_HIG_03.png MACYS Left: Macy's original navigation layout Right: Simplified and HIG compliant tab bar design https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528336818980-IJW9AH93M47QS7NPLBK2/Notation_PromotingDiscovery_02.png MACYS From left: Initial landing page sequence capturing preferences and developing personalized shopping experience. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528338019425-YKO4BWAE194AJTYLF01B/Notation_PromotingDiscovery_V2_04.png MACYS Left: Revised shopping landing page generic design. Far right: Personalized home page with suggested brands and recommendations https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528387039292-65TJN8KESP0K3G06259J/Notation_Comparison%26Alerts_01_02.png MACYS Macy's current list design with price drop alerts https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528387679559-62QLPT3AZ7MDY8TG37MA/Notation_Comparison%26Alerts_02_02.png MACYS From left: Click-through sequence showing revised price alert & comparison design https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528388203699-XXTO86XB4Q6QH5M6IQYX/Notation_Comparison%26Alerts_03_02.png MACYS From left: Click-through sequence displaying integration of comparison shopping features for improved findability. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528926385046-L3N2UG1GRGM2YMHXMOV9/VisualDesign_Shruti_Macys_02.png MACYS Visual design by Shruti Arora at project due date. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1528929460771-FM4726ECVW1HH7QJ09WB/VisualDesign_Sunny_Macys_005.jpg MACYS Visual design by Sunny Lee, 2 weeks after project completion. https://www.sunnyleeux.com/contact-1 daily 0.75 2018-05-15 https://www.sunnyleeux.com/portalvr-3 daily 0.75 2018-05-19 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526772518815-W1GBSWIH2KJ3CWEDLXUI/MockUp_Simple_2500x_03.jpg Portal_Old_Archive_2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526772436533-YUFEGNH6JJWQEATLFK3Z/MockUp_Simple_2500x_03.jpg Portal_Old_Archive_2 https://www.sunnyleeux.com/test daily 0.75 2018-05-22 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527018080587-A725AMX76DIENPLZGEIM/TaskC.mov.gif test https://www.sunnyleeux.com/play-pool_v1 daily 0.75 2018-06-04 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526856578293-HK1OMSC87HTN6OJPR4D1/MockUp_Simple_2500x_03.jpg PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526856531468-Z8OC2TK1X3JO82ZH6JMV/MockUp_Simple_2500x_03.jpg PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526525388632-ENH96DL7LR1J2JFN8R1M/JohnResearch_01_2500x.jpg PLAY POOL_V1_100604 Heuristic evaluation by John Grace https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526494108863-7MGT068SEHKU5EL58NVG/scheduling+copy.jpg PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527786238231-1NBSAO0RUBCE60KN0OJ0/P4__01_FirstLook.png PLAY POOL_V1_100604 First look at the original Play Pool application developed by Jason Evans https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526577396779-CC827Z5URZKIMCW9DW3J/PersonaA.png PLAY POOL_V1_100604 DANNY - Professional, Early Adopter - Skill Lvl: 9/10 - Highly competitive - Willing to travel far for the right match - Frustrated with casual and social players   https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526577453613-W8WZM0K6H1BSJ8TOQA2J/PersonaC.png PLAY POOL_V1_100604 JAMES - Bartender, Early Majority - Skill Lvl: 3/10 - Casual player - Willing to travel 15 mi - Looking for social atmosphere to make friends https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526577433650-NEZAOVCZL7XCFYLQ2X3L/PersonaB.png PLAY POOL_V1_100604 KEITH - Firefighter, Late Majority - Skill Lvl: 8/10 - Mix of competitive and casual play - Willing to travel 10 mi - Doesn't have much free time and doesn't want to waste time finding games. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526581270123-2LA6R94ML5DLFB1WZO0Q/Project4_PlayPool_UserFlow_03.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527875423399-QFXE2CT2AVRNVFJUZ7BM/P4_02_FrictionlessAuthentication_001.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527878966701-O71CW66IFL26E8NZKV6C/Authentication_4.gif PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527875472502-5045K1KPQ27XOH8ZE9R2/P4_02_FrictionlessAuthentication_003.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526613285431-DQCSGQGQY124TQLN2TQQ/Screenshot_2018-04-26-14-47-54.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526617437722-H83SQ8OVLIGR7Y56Q1OW/image-asset.jpeg PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527882977236-BJATUB61C6P328PXT3Q9/ScheduleGames.gif PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527790291134-T5UQ9BPV74WLV7APQ3R0/P4__04_GameTypes.png PLAY POOL_V1_100604 Left: Original application Right: Latest mid-fidelity design. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527792620501-ZY05AL06YXNAZT40FK2O/P4__05_SelfEvaluation.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526615085540-EJMLEX983NGZ5DF8BEIR/image-asset.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527899050960-JKZ5A0YYOF8PBUHDTUW3/Profile_Recommendations.mov.gif PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526615554881-RS0BM4SA7BYIB1X94Y3Z/Screenshot_2018-04-26-14-48-05.png PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526617918850-C5S2V09EP4PKUIXOMGA3/9_Messages_02.jpg PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527899731415-85WHCC2VXNLADLN879YQ/MessagingFriends_3.mov.gif PLAY POOL_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1527794490184-SGSJATODM7L8HONOLW85/P4_09_GameOutcomes.png PLAY POOL_V1_100604 Earliest iterations on left. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526619808151-VNHLJ2CRMG9BSTX388YS/MockUp_Simple_2500x_04.jpg PLAY POOL_V1_100604 Visual designs by Irene Huberman https://www.sunnyleeux.com/portalvr-index daily 0.75 2018-06-07 https://www.sunnyleeux.com/macys_v1_100604 daily 0.75 2018-06-05 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526658154869-UJKAR1KB8D3ZW6ANEU0S/MockUp_Simple_2500x_05_Macys.jpg MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526658212043-64D9FLMNB2RFRIBVL7VT/MockUp_Simple_2500x_05_Macys.jpg MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526660255076-7YXYD5CAHSKBIUEPD25B/FirstSteps_01.jpg MACYS_V1_100604 Group fact finding mission led by user researcher Serrah Sawers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526678337373-LHXGAGPOQE5NVOZP30WF/macysapp.png MACYS_V1_100604 First look at the original Macy's application https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526664992964-B4MI6X9B9E0A3A992FS2/Aimee.png MACYS_V1_100604 Created by Serrah Sawers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526679340036-8X17I2TDRQLMO23RMY4F/userflow_1.png MACYS_V1_100604 Persona Aimee's current shopping experience https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526679533431-OPWVUG2QLYCH7AKLC9GZ/userflow_2.png MACYS_V1_100604 User flow showing how the Macy's app can simplify Aimee's experience with optimized searches, price alerts and comparison shopping https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526674997597-MV9D59MUCLW2XXHMN305/sitemap_comparison.png MACYS_V1_100604 Left: Macy's current app structure Right: Nordstrom's current app framework. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526676260032-TWKTBK2WFCMZ561CU2SB/Proj3_Sitemap_MacysAfter.png MACYS_V1_100604 Above: Latest Macy's sitemap after redesign https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526749040036-E4G4S491MNQDRL7O66FC/Notation_HIG_01.png MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526750303609-VK5VEK4IH8K72PF6DMYW/Notation_PromotingDiscovery_01.png MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526756435975-YF2CELTDQA91HMWUUXQY/Notation_PromotingDiscovery_V2_02.png MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526757088848-5VT9GGJK5Z7V00VUK610/Notation_Comparison%26Alerts_01.png MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526763289914-2PJT9KZ3F1BOPEVL6XM9/Notation_Comparison%26Alerts_02.png MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526764431756-GNAH6FPPNISL9EUO4DSX/Notation_Comparison%26Alerts_03.png MACYS_V1_100604 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526764555414-GT0C0OY08ME8G75SOMTU/MockUp_Simple_2500x_05_Macys.jpg MACYS_V1_100604 Visual design by Shruti Arora https://www.sunnyleeux.com/contact-3 daily 0.75 2017-04-04 https://www.sunnyleeux.com/copy-of-playpool-index daily 0.75 2018-06-06 https://www.sunnyleeux.com/new-page daily 0.75 2018-06-06 https://www.sunnyleeux.com/contact-2 daily 0.75 2025-02-10 https://www.sunnyleeux.com/portalvr-7 daily 0.75 2018-08-16 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532554207551-CC7JNF3OUJKGNXL1J5O4/Index_PortalVR.jpg Portal VR https://www.sunnyleeux.com/about daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/a48a69bb-e55d-4a75-a613-009db315535d/Sunny_ZoomedOut.jpg ABOUT https://www.sunnyleeux.com/stillanimation daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1529709180199-Z8XJKRHDS73ID666KZQ6/HanasakiHouse_Mono_HyunSukLee.jpg SHARED VISION Hanasaki House by Mono Architects | CG Artist: Sunny Lee (model, texture, light, post production) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1529704630622-DX1CMV8C8TFST7BZDDCQ/GAMMAHAUS_Bedroom.jpg SHARED VISION IKEA Bedroom | CG Artist: Sunny Lee (model, texture, light, post production, interior design) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1529704845893-QTYBKL811TY6ZSD6ZVVF/GAMMAHAUS_LightYears.jpg SHARED VISION Lightyears Pendant Lamp | CG Artist: Sunny Lee (model, texture, light, post production) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1529705145854-4MBZE18VBIDHAJLCH7E3/GAMMAHAUS_Moynihan_Entrance.jpg SHARED VISION United States Postal Service by Skidmore Owings & Merrill | CG Artist: Sunny Lee (model, texture, light, post production) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1529709248531-1HBKBKBMQ5Q6RFU22JG6/HyunSukLee_Portfolio-5+%281%29.jpg SHARED VISION NYC Penthouse | CG Artist: Sunny Lee (model, texture, light, post production, interior design, background photography) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1529704739279-WFCV0658RO064TJXZ2BW/GAMMAHAUS_Restaurant.jpg SHARED VISION Palais de Tokyo - Monsieur Bleu | CG Artist: Sunny Lee (model, texture, light, post production) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534523520865-VNZHND8ELTNTGO6TGZPQ/reveille.jpg SHARED VISION SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1ed8e415-4580-4ba8-8681-ca14bad90048/ENVISION.png SHARED VISION ENVISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/c6cde7ff-c146-4906-8de9-ed25ad8449e0/VIRTUAL+TRY+ON.png SHARED VISION VIRTUAL TRY-ON https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581019038343-2Q3VNYN85V6JH8J5G07W/portalvr.jpg SHARED VISION BESPOKE SERVICES https://www.sunnyleeux.com/playpoolsum daily 0.75 2018-08-27 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531853934082-799A7RKFYOEHVLWZO5T4/P4_PlayPool_Hero_05.jpg Summary - PLAY POOL https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531520860488-UQ0UEGUZPZ293ND7GEJU/P4__01_FirstLook.png Summary - PLAY POOL First look at the original prototype of the Play Pool app by Jason Evans. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531520813807-6XETSKPZSXYZ2PVS95JK/image-asset.jpeg Summary - PLAY POOL User researcher, John Grace, conducting heuristic analysis. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535123921410-X0ZNC1JWOUZL94Q0224M/Play+Pool+Copy.png Summary - PLAY POOL Journey map of expert and beginner players as they use the existing app for the first time. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532106479586-U02L17T1FXNTJH600UGO/P4_ContextMap_02.png Summary - PLAY POOL Spectrums and situations framework mapping contextual constraints https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532543780245-3R8W90V91Y1Y54YLY2MG/FeatureMatrix_02.png Summary - PLAY POOL Feature prioritization matrix for MVP development https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531520115730-T8S83LA6AJH8CXRRGGWM/friends.jpg Summary - PLAY POOL https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532548923014-66NW09ONSPBF2G6G0SFI/DiscoverUserTypes_01.png Summary - PLAY POOL Cumulative results from interviews with pool players. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532474013404-6JVH06L6I1Q4GO9Q75L2/PaperPrototype_01.png Summary - PLAY POOL Early paper prototype wireframes for joining, hosting and managing games. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531524772229-SPPMFO2WLQSR2O794T5E/ScheduleGames.gif Summary - PLAY POOL Mid-fidelity InVision prototype for joining, hosting, and managing games. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1526619808151-VNHLJ2CRMG9BSTX388YS/MockUp_Simple_2500x_04.jpg Summary - PLAY POOL Visual designs by Irene Huberman https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522253472-UL10R0HRKQ3ZH6Z2FFRT/macys.jpg Summary - PLAY POOL COMPARISON SHOP https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522305563-8WSDNEC93M1V8L7PJ7BO/portalvr.jpg Summary - PLAY POOL RESPONSIVE WEB https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522420632-1H3VYUVWK1DEWN1MHCY3/3Drendering.jpg Summary - PLAY POOL 3D RENDERING https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg Summary - PLAY POOL MOBILE AR https://www.sunnyleeux.com/arsum daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534459713311-12QVLN6TYWDYEVLWFBSZ/P5_04.jpg SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534452197144-9Q8MBKI1JA9MTVV2Z2GM/Reveille.png SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534455919576-HHG9U9B4GH57M7HRW1E0/PanoMarkers.jpg SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018928860-SRTM8AXMMUCN69WM4BMV/samsung.jpg SMART CAMPUS BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534521590667-YKHKUBOL3H1I4KICHBMZ/3Drendering.jpg SMART CAMPUS SHARED VISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1f11edac-ef76-4fa7-b318-e2ccf4d2063e/VisionPro_Headset_Blue_FootShadow.png SMART CAMPUS ENVISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/a75e61e2-e1b3-4b36-b53d-0a71344eb742/VIRTUAL+TRY+ON.png SMART CAMPUS VIRTUAL TRY-ON https://www.sunnyleeux.com/macyssum daily 0.75 2018-08-17 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531864111219-S2JOFE7H0GBQI43U1OL7/P3_Macys_Hero_02.jpg Summary - MACYS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531868623556-FW94I1QENU7HAUSIRYS2/macys-supplied_mhsqmn_norm3315_se_92499.jpg Summary - MACYS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531868801358-V6C2W23UVQA9XIFJHI0V/FirstSteps_01.jpg Summary - MACYS Group fact finding mission led by user researcher Serrah Sawers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531943628150-0P9GC2V7QHZQLNUL0MO2/macysapp_02.png Summary - MACYS First look at Macy's original application and browsing screen flow. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532107271746-BNKVHJXSH8HO358RMS7U/P3_Macys_UserJourney.jpg Summary - MACYS User journey mapping pain points https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1533592335820-JWUYRMF7J518HR5KG1LB/shopper_crop.jpg Summary - MACYS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531954221899-H3ZQ7278ADPYI6BNJJBZ/Notation_Comparison%26Alerts_02_02.png Summary - MACYS Mid-fidelity wireframe of revised wish list and price comparison alert feature. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531944116529-BCPEZXK3XS1CWKWRYP1C/Notation_PromotingDiscovery_V2_04.png Summary - MACYS Left: Generic landing page. Right: Personalized recommendations https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531869387701-H6U7RBM3B54GQHINS3TP/VisualDesign_Sunny_Macys_005.jpg Summary - MACYS Visual designs by Sunny Lee, 2 weeks after project completion https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522764455-ZA024M8HZ1OKQAIHPLTG/portalvr.jpg Summary - MACYS RESPONSIVE WEB https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522830524-SYWBBQR3LRVKGK833KXY/3Drendering.jpg Summary - MACYS 3D RENDERING https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522908144-56KVB4KMWLX8X34PLXW3/reveille.jpg Summary - MACYS MOBILE AR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534523166502-LWZGAQE5PTYWSIYBOS9B/playpool.jpg Summary - MACYS BILLIARDS SOCIAL https://www.sunnyleeux.com/playpoolsum2 daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531853934082-799A7RKFYOEHVLWZO5T4/P4_PlayPool_Hero_05.jpg Summary - PLAY POOL 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535663129136-HENE036E4OFDHI3BT0QP/P4__01_FirstLook_bwclr.png Summary - PLAY POOL 2 First look at the original prototype of the Play Pool app by Jason Evans. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535662949948-W9KSRA1QV05T2M4FQAG0/JohnResearch_01_2500x_bw_clr.jpg Summary - PLAY POOL 2 User researcher, John Grace, conducting heuristic analysis. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532548923014-66NW09ONSPBF2G6G0SFI/DiscoverUserTypes_01.png Summary - PLAY POOL 2 Cumulative results from interviews with pool players. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535491819935-KIN3QOBCUN7OUCYZFIN3/Play+Pool+Copy+copy2.png Summary - PLAY POOL 2 Journey map of expert and beginner players as they use the existing app for the first time. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532106479586-U02L17T1FXNTJH600UGO/P4_ContextMap_02.png Summary - PLAY POOL 2 Spectrums and situations framework mapping contextual constraints https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535488006934-VWRBB6164FFX7H7SABX0/FeatureMatrix_03_blue.png Summary - PLAY POOL 2 Feature prioritization matrix for MVP development https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535663042896-VNT66WXV1VOWUJFPZPT4/friends_bw_clr.jpg Summary - PLAY POOL 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535490642863-RHX02KN8ZP8Z5U6S2TWR/EarlyPaperPrototype_01.png Summary - PLAY POOL 2 Early paper prototype wireframes for joining nearby games, self-evaluating skill, and documenting preferences. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531524772229-SPPMFO2WLQSR2O794T5E/ScheduleGames.gif Summary - PLAY POOL 2 Mid-fidelity InVision prototype for joining, hosting, and managing games. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1600915733786-79LUNVJTTOD4H0ZC8H1T/MockUp_Simple_2500x_05.jpeg Summary - PLAY POOL 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522253472-UL10R0HRKQ3ZH6Z2FFRT/macys.jpg Summary - PLAY POOL 2 PERSONALIZED DISCOVERY https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522420632-1H3VYUVWK1DEWN1MHCY3/3Drendering.jpg Summary - PLAY POOL 2 SHARED VISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg Summary - PLAY POOL 2 BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg Summary - PLAY POOL 2 SMART CAMPUS https://www.sunnyleeux.com/portalvrsum daily 0.75 2018-09-04 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534515195544-GQCWILOAQDDI9WX6TMCA/P2_002.jpg Summary - PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534518535380-TC84C7AWWDJ19KMIH1OI/MF_VR06.jpg Summary - PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516537157-SVMC1VQ1OA88QAC27Y1B/PainPoints_01.png Summary - PORTAL VR Derek Tseng being assisted & onboarded by manager of Portal VR. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516772923-M6YUW29J8ROJY2R9IZP3/P2_PortalVR_JourneyMap_02.jpg Summary - PORTAL VR Journey map depicting target demographic coordination pains. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516795427-S9R3QABZ4ZKBZJPV52XN/P2_PortalVR_UserBusinessNeeds_Graphic_02.png Summary - PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534517002735-DR9SB8QCI2UDMRNC574U/TaskA.mov.gif Summary - PORTAL VR Streamlined online booth reservation framework & event inquiry. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534517620921-YFR6VU5XW7D0Z6BLQADY/SiteMap.png Summary - PORTAL VR Simplified navigation & information architecture. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516739342-VYPWEY52ZSDLU4T53FCF/P2.jpg Summary - PORTAL VR https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520777330-0CYY4IHDSCN01C10OE0F/3Drendering.jpg Summary - PORTAL VR 3D RENDERING https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520802205-QC8Z3Q64A75LVV60E0OB/P3_02.jpg Summary - PORTAL VR COMPARISON SHOP https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520752038-10Z4A3T1PW60JE5VUOET/playpool.jpg Summary - PORTAL VR BILLIARDS SOCIAL https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520698058-Z3UQGNGQLU7B5H6I0XMB/reveille.jpg Summary - PORTAL VR MOBILE AR https://www.sunnyleeux.com/portalsum2 daily 0.75 2018-08-30 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534515195544-GQCWILOAQDDI9WX6TMCA/P2_002.jpg Summary - PORTAL VR 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534518535380-TC84C7AWWDJ19KMIH1OI/MF_VR06.jpg Summary - PORTAL VR 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516537157-SVMC1VQ1OA88QAC27Y1B/PainPoints_01.png Summary - PORTAL VR 2 Derek Tseng being assisted & onboarded by manager of Portal VR. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516772923-M6YUW29J8ROJY2R9IZP3/P2_PortalVR_JourneyMap_02.jpg Summary - PORTAL VR 2 Journey map depicting target demographic coordination pains. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516795427-S9R3QABZ4ZKBZJPV52XN/P2_PortalVR_UserBusinessNeeds_Graphic_02.png Summary - PORTAL VR 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534517002735-DR9SB8QCI2UDMRNC574U/TaskA.mov.gif Summary - PORTAL VR 2 Streamlined online booth reservation framework & event inquiry. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534517620921-YFR6VU5XW7D0Z6BLQADY/SiteMap.png Summary - PORTAL VR 2 Simplified navigation & information architecture. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534516739342-VYPWEY52ZSDLU4T53FCF/P2.jpg Summary - PORTAL VR 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520777330-0CYY4IHDSCN01C10OE0F/3Drendering.jpg Summary - PORTAL VR 2 3D RENDERING https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520802205-QC8Z3Q64A75LVV60E0OB/P3_02.jpg Summary - PORTAL VR 2 COMPARISON SHOP https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520752038-10Z4A3T1PW60JE5VUOET/playpool.jpg Summary - PORTAL VR 2 BILLIARDS SOCIAL https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534520698058-Z3UQGNGQLU7B5H6I0XMB/reveille.jpg Summary - PORTAL VR 2 MOBILE AR https://www.sunnyleeux.com/macyssum2 daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531864111219-S2JOFE7H0GBQI43U1OL7/P3_Macys_Hero_02.jpg Summary - MACYS 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535662293737-E6VK7CQCVELKO6I1AAX0/macys_bw_clr.jpg Summary - MACYS 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535662367016-VU542UHT4VYWABQSZT5W/FirstSteps_bw_clr.jpg Summary - MACYS 2 Group fact finding mission led by user researcher Serrah Sawers https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535663630621-0EUGRJOGUYTUSX8CGYXH/macysapp_02_bwclr.png Summary - MACYS 2 First look at Macy's original application and browsing screen flow. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1532107271746-BNKVHJXSH8HO358RMS7U/P3_Macys_UserJourney.jpg Summary - MACYS 2 User journey mapping pain points https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1535663481833-8HCCEF4UGV8BDF1GEC7M/shopper_crop_bwclr.jpg Summary - MACYS 2 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531944116529-BCPEZXK3XS1CWKWRYP1C/Notation_PromotingDiscovery_V2_04.png Summary - MACYS 2 Progression of generic landing page upon sign-up to personalized landing page once preferences are learned. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531954221899-H3ZQ7278ADPYI6BNJJBZ/Notation_Comparison%26Alerts_02_02.png Summary - MACYS 2 Mid-fidelity wireframes of wish list with price alert and cost comparison feature. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1531869387701-H6U7RBM3B54GQHINS3TP/VisualDesign_Sunny_Macys_005.jpg Summary - MACYS 2 Visual designs by Sunny Lee, 2 weeks after project completion https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018885043-9BI7CNVZ99H0HKRMQZ5J/samsung.jpg Summary - MACYS 2 BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522830524-SYWBBQR3LRVKGK833KXY/3Drendering.jpg Summary - MACYS 2 SHARED VISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522908144-56KVB4KMWLX8X34PLXW3/reveille.jpg Summary - MACYS 2 SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534523166502-LWZGAQE5PTYWSIYBOS9B/playpool.jpg Summary - MACYS 2 PERFECT MATCH https://www.sunnyleeux.com/samsungsum daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1580935332503-E6ACZENVEJU433DSXLIB/Samsung_Index_03.jpg BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581010059364-7TQ0PKJWWWRA4W9QOA3Z/Marketing.png BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1580947671681-QWL8DLLGPG25LECR4CBJ/Samsung_RepairService_4_800x.gif BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581008909964-569GSM5CUX64DRC0EH9P/GNB_Services.jpg BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1580949892709-7SFLOQ3QVMWL5M8AQKXH/0_RepairCenter_LandingPg_3.png BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1580949921200-VAM7JM2W6PEV5C67EBBP/0_RepairCenter_LandingPg_04.png BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1580934748731-U96FLOAJQ8UNGKJTMPUW/Samsung_Index_03_Hero.jpg BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581016747318-SUFNNQGQYV9PLDJWO97F/reveille.jpg BESPOKE SERVICES SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581017088533-OVX79ME51JPJYCBMJKT4/3Drendering.jpg BESPOKE SERVICES SHARED VISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/071c6e4d-806a-4fd1-8a1e-91b89c4a524a/ENVISION.png BESPOKE SERVICES ENVISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/b5f1383c-3d32-4429-8cbf-9febae8c0179/VIRTUAL+TRY+ON.png BESPOKE SERVICES VIRTUAL TRY-ON https://www.sunnyleeux.com/bestbuy-viewinroom daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1740149717108-J4848PWYOV4VGLPM6KP1/P5_BestBuyAR_TVSizing_PURPLE.jpg BESTBUY_ViewInRoom https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599602333969-3AXH7C84IEA015SWJCB5/ScreenFlow_Sketch.png BESTBUY_ViewInRoom . https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599608777494-L4WX8UG1MC7T1XVTZQPH/Placing%26Help.png BESTBUY_ViewInRoom Onboarding illustrations by Sunny Lee. Copy written by Amy Roark and Angela Argentati https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599626718551-LHUK9T5GZWQU5XK0SNYU/CustomerFeedbackForm.png BESTBUY_ViewInRoom https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1600310001290-994NKNM5CWU4UPQS9HHW/PrePlacement.png BESTBUY_ViewInRoom Animated in After Effects and exported with Lottie’s Bodymovin plugin https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1600310075168-9LBIQUEJEOWMZAHPBR41/PostPlacement.png BESTBUY_ViewInRoom https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/4b5aba57-5d1a-424e-850c-3a111d9033d5/Index_VTO_Brighter.png BESTBUY_ViewInRoom VIRTUAL TRY-ON https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg BESTBUY_ViewInRoom BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg BESTBUY_ViewInRoom SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522420632-1H3VYUVWK1DEWN1MHCY3/3Drendering.jpg BESTBUY_ViewInRoom SHARED VISION https://www.sunnyleeux.com/indextest daily 0.75 2020-10-22 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603338681777-9DP30K1JTDR4RZ2EBNL0/tvsizing.jpg Index_Thumbnails - TV SIZING An augmented reality powered mobile platform designed to help customers find the right size TV for their space. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603338681262-5MVYT5JYF0QOX5I8DZOV/samsung.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603338679220-ILTODWEV1E65X8JYC6O9/microsoft.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603338679680-WWI77KDZM7TO9JGI9UZW/playpool.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603338676610-2RKA1IX4ZYKX9V4JY1OU/macys.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603338677284-V089YITOLMEY0F8E1HBA/3d.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603336700976-CQV77HVEFK639HEL7RQS/tvsizing.jpg Index_Thumbnails - TV SIZING An augmented reality powered mobile platform designed to help customers find the right size TV for their space. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603336725826-CLCNVBZF2FWZA0T5GS59/samsung.jpg Index_Thumbnails - BESPOKE SERVICES A responsive web module proposal with a human-centered focus for Samsung’s warranty and repair department. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603337124904-J0RSV8OEQPOH66AKG2F9/tvsizing.jpg Index_Thumbnails - TV SIZING TV SIZING: An augmented reality powered mobile platform designed to help customers find the right size TV for their space. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603337144183-WM97YAE4VGTSTAOXSK9D/samsung.jpg Index_Thumbnails BESPOKE SERVICES: A responsive web module proposal with a human-centered focus for Samsung’s warranty and repair department. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603337178004-6VNJ09FFNKQ7VC3AVVFJ/microsoft.jpg Index_Thumbnails SMART CAMPUS: An AR powered mobile platform designed to familiarize neighboring communities of Microsoft’s east campus expansion plans. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603337204032-7Y1EBA5D105HIRMH2FW3/playpool.jpg Index_Thumbnails PERFECT MATCH: A mobile application designed to help skilled billiards players find challenging games near them. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603337220835-IC9NYYNTYMTN8KDWBAH2/macys.jpg Index_Thumbnails COMPARISON SHOPPING: A mobile app strategy focused on delivering personalized fashion recommendations to keep it fresh. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603337236448-LRU1RNP8GQZS156S57R1/3d.jpg Index_Thumbnails SHARED VISION: A collection of personal and professional 3D architectural visualization work completed over the last 15 years. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603162800622-FTVP0OFWYTWM1V6F85CT/P5_06_01.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603163069670-87H5G1FTCA908HY5P33F/P5_04.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603161122234-KKWSZCW893SUJTM4MSJ5/Samsung_Index_03_Hero.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603161184368-VAUYQW0JI4OZ927KF56O/P4_Single_06.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603161478532-DFB3SXY96DH5D15FZP5Z/P3_02.jpg Index_Thumbnails https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1603162951030-X85N06UPYD4S3JCH18T6/P2_03.jpg Index_Thumbnails https://www.sunnyleeux.com/bestbuyvisionpro daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1739214691389-BGWGMZ1NY7Y78T55WY3T/Apple-WWDC23-Vision-Pro-EyeSight-230605.jpg.large_2x.jpg BESTBUY_VisionPro https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/931a00f6-2455-4fed-987c-ff694eecd1ca/Lowes_StyleStudio.png BESTBUY_VisionPro Lowe’s Style Studio https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/0edb3bca-a56f-4a40-ba7f-90480ee700e5/DISCOVER.jpg BESTBUY_VisionPro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/3a794f12-2b3d-4b0b-8029-79e0b9b8535b/PDP_LG_TV.png BESTBUY_VisionPro https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/9d97a4a8-69ca-4476-9403-908f4c6b17aa/VirtualStore_4_HangUp.jpg BESTBUY_VisionPro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/11b0f6ae-1a34-431d-b24e-b13401786d13/MVP_4.png BESTBUY_VisionPro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/7b3e7e3f-2367-4d53-8501-600bddfe0a85/VIRTUAL+TRY+ON.png BESTBUY_VisionPro VIRTUAL TRY-ON https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/9575bba8-e753-489d-b465-8f392037fefc/MobileAR.jpg BESTBUY_VisionPro VIEW IN ROOM https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg BESTBUY_VisionPro SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg BESTBUY_VisionPro BESPOKE SERVICES https://www.sunnyleeux.com/bestbuy-virtualtryon daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/ec3fc028-cc53-4164-bf9c-0528242a0f45/VirtualTryOn_HeaderImage_01+copy.jpg BESTBUY_VirtualTryOn https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/47e61814-238f-4870-8829-b9ef8f9bcce7/NorthStar_AppleWatch.png BESTBUY_VirtualTryOn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/40586a3f-7970-403f-b286-0224a1a2cf7c/GTO_NorthStar_2.png BESTBUY_VirtualTryOn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/5761a433-7c62-4805-9168-0c08265e195f/VisionPro_Headset_Blue_FootShadow.png BESTBUY_VirtualTryOn ENVISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/cab62bf3-4745-46a0-8cca-09a894c8c321/MobileAR.jpg BESTBUY_VirtualTryOn VIEW IN ROOM https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg BESTBUY_VirtualTryOn SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg BESTBUY_VirtualTryOn BESPOKE SERVICES https://www.sunnyleeux.com/bestbuy_virtualtryon_250225_archive daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1739741506458-87PXW2KCPQ5T8LSMCFBY/VirtualTryOn_HeaderImage_01+copy.jpg BESTBUY_VirtualTryOn_250225_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/8c0d5621-1aab-47dc-91a6-cd88f490a0f8/Wearables_Demographic.png BESTBUY_VirtualTryOn_250225_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/31e0c2ce-9d05-4084-b015-62501ee14375/watch1.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Apple Watch Series 10 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/fd929062-3c65-46ca-8dbe-9c379bd02a9c/watch+2.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Samsung Galaxy Watch6 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/f4189e16-0616-4da6-a93a-f03160e6a7d4/Screenshot+2025-02-12+at+10.37.21%E2%80%AFAM.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Ray-Ban Meta glasses with open ear audio. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/997e1ad1-41b7-4f0b-95e6-a09b9a00ea98/Screenshot+2025-02-12+at+10.36.48%E2%80%AFAM.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Gunnar Blue Light Reduction Amber Lenses https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/4d35ecc1-6538-486c-9576-8931eebf72b1/CompetitiveAnalysis.png BESTBUY_VirtualTryOn_250225_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/050ef875-f032-4456-af62-7a3827562ccc/GTO_Entry_01.png BESTBUY_VirtualTryOn_250225_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/64dfc9f6-8b6a-46f0-a90c-e8b9cdd07222/Priorities.png BESTBUY_VirtualTryOn_250225_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/9408023f-0196-4a16-a36f-9189e0d484a3/Pivot+Point.png BESTBUY_VirtualTryOn_250225_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/44941506-f676-416a-a70d-7ae20922952a/WTO_Pivot+Point.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/f84818d5-dfdf-4e22-b58b-c27792ffa068/WTO_DynamicMsg.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/483184ef-ee4a-403c-bed3-ac239288df67/NorthStar_AppleWatch_Blurred.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/150dbc51-faf6-4626-a68d-556ced0d8d86/GTO_NorthStar_BLURRED.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/9d0d1ad5-dad0-40fb-b831-1e8e7d826181/GTO_Actual_iOS.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/5e53acb6-4d10-4ca5-8abd-10cc4cb1e3f0/GTO_Actual_Android.png BESTBUY_VirtualTryOn_250225_ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/5761a433-7c62-4805-9168-0c08265e195f/VisionPro_Headset_Blue_FootShadow.png BESTBUY_VirtualTryOn_250225_ARCHIVE ENVISION https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/cab62bf3-4745-46a0-8cca-09a894c8c321/MobileAR.jpg BESTBUY_VirtualTryOn_250225_ARCHIVE VIEW IN ROOM https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg BESTBUY_VirtualTryOn_250225_ARCHIVE SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg BESTBUY_VirtualTryOn_250225_ARCHIVE BESPOKE SERVICES https://www.sunnyleeux.com/bestbuyviewinroom-archive daily 0.75 2025-02-27 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1740149717108-J4848PWYOV4VGLPM6KP1/P5_BestBuyAR_TVSizing_PURPLE.jpg BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599191893967-TATOMMTRCME248BI0C0Q/image-asset.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599505837850-ALMY6I2HK1QY3LS3DWCN/TV+Shopping+Journeys.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599505798860-99S0LL6CY53DSMUEZ0GS/Demographic_02.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599505747975-G0728ZTW215K62WBQDPR/Situational+Framework.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599184769010-H1TPYKCIQFPOYLP6750Y/ARCompAnalysis_Crop.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599706931648-9F11E5A1YRIF4W31QDVH/FeaturePrioritization_200907.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599603319549-ESR3UN9IG6F0ME7IHA9X/Process.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599602333969-3AXH7C84IEA015SWJCB5/ScreenFlow_Sketch.png BESTBUY_ViewInRoom_250226_ARCHIVE User flow depicting an integrated entry point, virtual object placement, object dimensions, price and size comparisons, and taking a photo for shared purchases. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599608777494-L4WX8UG1MC7T1XVTZQPH/Placing%26Help.png BESTBUY_ViewInRoom_250226_ARCHIVE Onboarding illustrations by Sunny Lee. Copy written by Amy Roark and Angela Argentati https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1599626718551-LHUK9T5GZWQU5XK0SNYU/CustomerFeedbackForm.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1600053196665-1LQ2HCG8GC1P1UZFYVKR/CustomerFeedback_AffinityMap_Blurred.png BESTBUY_ViewInRoom_250226_ARCHIVE For confidentiality reasons I have omitted the actual values for these metrics. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1600310001290-994NKNM5CWU4UPQS9HHW/PrePlacement.png BESTBUY_ViewInRoom_250226_ARCHIVE Animated in After Effects and exported with Lottie, they provided seamless vector animations for app integration. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1600310075168-9LBIQUEJEOWMZAHPBR41/PostPlacement.png BESTBUY_ViewInRoom_250226_ARCHIVE https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/4b5aba57-5d1a-424e-850c-3a111d9033d5/Index_VTO_Brighter.png BESTBUY_ViewInRoom_250226_ARCHIVE VIRTUAL TRY-ON https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg BESTBUY_ViewInRoom_250226_ARCHIVE BESPOKE SERVICES https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg BESTBUY_ViewInRoom_250226_ARCHIVE SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522420632-1H3VYUVWK1DEWN1MHCY3/3Drendering.jpg BESTBUY_ViewInRoom_250226_ARCHIVE SHARED VISION https://www.sunnyleeux.com/bestbuyvisionproold daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1739214691389-BGWGMZ1NY7Y78T55WY3T/Apple-WWDC23-Vision-Pro-EyeSight-230605.jpg.large_2x.jpg BESTBUY_VisionPro_OLD https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/931a00f6-2455-4fed-987c-ff694eecd1ca/Lowes_StyleStudio.png BESTBUY_VisionPro_OLD Lowe’s Style Studio https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1dc8f4bd-47e6-47d4-afd5-09d46356230b/Priorities.png BESTBUY_VisionPro_OLD https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/c35d78e5-f778-4a37-a906-1664c58f59d2/MVP_1.png BESTBUY_VisionPro_OLD Best Buy Envision logo designed by Daniele Lanza https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/fc928a91-8c81-459b-9d6c-4d9b3dcfa32a/MVP_2.png BESTBUY_VisionPro_OLD - Make it stand out Iconography by Dave Kover (Standards) and color contrast by Rachel Grossman-Kahn (Accessibility) https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/12bb6b58-5f57-4a0a-9134-ecbf8851d37a/MVP_3.png BESTBUY_VisionPro_OLD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/11b0f6ae-1a34-431d-b24e-b13401786d13/MVP_4.png BESTBUY_VisionPro_OLD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/7b3e7e3f-2367-4d53-8501-600bddfe0a85/VIRTUAL+TRY+ON.png BESTBUY_VisionPro_OLD VIRTUAL TRY-ON https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/9575bba8-e753-489d-b465-8f392037fefc/MobileAR.jpg BESTBUY_VisionPro_OLD VIEW IN ROOM https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1534522480160-Q6DB1RS186V7SK8JX4RL/reveille.jpg BESTBUY_VisionPro_OLD SMART CAMPUS https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/1581018779725-HZVEYNS0QZV7PGTE4G1J/samsung.jpg BESTBUY_VisionPro_OLD BESPOKE SERVICES https://www.sunnyleeux.com/bestbuyvirtualtryon-old daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/8c0d5621-1aab-47dc-91a6-cd88f490a0f8/Wearables_Demographic.png BESTBUY_VirtualTryOn_OLD https://images.squarespace-cdn.com/content/v1/5af9b3feaa49a18f1d8924f2/31e0c2ce-9d05-4084-b015-62501ee14375/watch1.png BESTBUY_VirtualTryOn_OLD - 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