BEST BUY ENVISION

TEAM
Sunny Lee - UX Design
Devansh Garg - Product Management
Justin Morgan - iOS Solutions Architect
Andrew Bradnan - iOS Development
Mike Gourdin - Quality Assurance
Daniele Lanza - Design Director
Dave Kover - Design Systems
Rachel Grossman-Kahn - Accessibility
Adrian Cumming - XD Director
Jasdeep Singh - Sr. Director Engineering
Tanmay Sinha - Product & Engineering Leader of e-commerce
Brian Tilzer - Chief Digital, Analytics & Technology Officer

DURATION
6 weeks

CLIENT
Best Buy

TOOLS
Figma, Photoshop, RealityComposer, and JIRA.

PLATFORMS
iOS: VisionPro and RealityKit

OVERVIEW

CUSTOMER PROBLEM

After speaking with our in-home advisors, we were surprised to learn that only a third of customers measured their space before their first store visit. This meant two-thirds of customers shopping for TVs and large appliances needed to return home to take measurements or schedule an appointment with an advisor.

DESIGN CONSIDERATIONS

At the time, our only retail competitor, Lowe’s Style Studio, offered large, walkable scenes with fixed products that could be swapped out. We found the experience effective, but static.

CONCEPT DEVELOPMENT

We saw an opportunity to take immersion even further. Bringing the store to you. By making the process engaging, we aimed to inspire customers to shop with confidence and design their ideal environments.

I began exploring ways to enhance product discovery, search, and virtual shopping with an expert.

After entering a search query, users would navigate to a product list page displaying a list of 3D models.

Customers could connect with a Best Buy shopping expert to help them answer any questions they might have.

Tapping the "View in room" button would trigger a transitional model. Once the user identified a sufficiently large horizontal surface, and tapped to place, the product seamlessly appeared in their space.

MVP REVIEW

Due to the short timeline and deployment bugs, we released a simplified version of the North Star design. This reflects our progress after 4 weeks.

MEDIA COVERAGE

• The Verge: Best Buy launches an augmented reality shopping app for the Vision Pro

• Digital Trends: Apple's Vision Pro headset can now be used to shop at Best Buy

  • Syndicated to Yahoo! Tech

• Mac Rumors: Best Buy launches Apple Vision Pro app for previewing tech products

• 9to5 Mac: Best Buy Vision Pro app lets you see TVs, furniture, and more in your home

• Chain Store Age: Best Buy offers virtual design app for Apple Vision Pro

• Apple Insider: AR shopping gets a boost with Best Buy's Apple Vision Pro app

• Phone Arena: Best Buy's new AR app for the Apple Vision Pro lets you virtually try a product before you buy it

• The Mac Observer: Best Buy Envision App for Apple Vision Pro lets you shop using augmented reality

• Techopedia: Best Buy's Vision Pro App Shows How That TV Looks In Your Home

• Retail Insight Network: Best Buy unveils AR app for Apple Vision Pro

• ¡More: Apple Vision Pro users can try out their next tech item from the headset with Best Buy's new app

• Cult of Mac: Picture your purchases with new Best Buy Vision Pro app

• Apple Magazine: Best Buy launches Vision Pro App for augmented reality

• iLounge: Apple Vision Pro Best Buy app now available

• Craving Tech: Apple Vision Pro app is now available at Best Buy to preview tech products

LESSONS LEARNED

• After analyzing online reviews, we found that the most requested missing feature in this release was search functionality, which we implemented 2 weeks later.

• Integrating Vision Pro with Best Buy’s servers for real time pricing was beyond our timeline. However, customers didn’t seem to mind since they could still access pricing through the website.

CASE STUDIES